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LONDON – The findings of new research, commissioned by animal rights campaign group Four Paws, highlight that almost a third (31 per cent) of consumers are responding more favourably to brands with high animal welfare credentials.  

A You Gov poll of more than 13,500 people across Europe, Africa, North America and Australia discovered that 86 per cent of participants want companies to make animal protection a priority alongside environmental and social targets. 

Four Paws revealed the results upon the launch of its new campaign, Wear it Kind, which urges consumers to stand against the use of animal-derived materials in fashion.  

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