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SAN FRANCISCO - US footwear brand Allbirds has firmly rebutted legal action by a group of consumers who claim the company's marketing messages exaggerate its sustainability credentials.

In a complaint filed at the US District Court for the Southern District of New York, lead plaintiff Patricia Dwyer says she and other consumers paid over the odds for Allbirds shoes because of "false advertising".

However, an Allbirds spokeswoman insisted: "The claims in this case lack merit — since day one, reducing our environmental impact and caring for the planet’s well-being have underpinned everything we do.

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