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TORONTO - Swedish retail giant H&M is to launch its own second hand fashion platform in Canada next month as it continues to expand its presence in the growing resale market.

Called H&M Rewear, the new one-stop customer to customer (C2C) digital platform will allow the company's Canadian customers to buy and sell pre-loved fashion items, including non-H&M products.

H&M says the service, launching on 7th September and powered by London-based resale-as-a-service (RaaS) company Reflaunt, will help achieve its ambitions to increase circularity.

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