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LONDON – British fashion brand Ted Baker has partnered with e-commerce marketplace Secret Sales in a bid to sell on deadstock clothing.

The company will market what would otherwise be waste stock for a discounted price on the Secret Sales platform, retaining full control of its product selection, pricing structure and images.

Gavin Richards, head of commercial stock at Ted Baker, said: “Secret Sales is a natural extension of our ecommerce operation, allowing us to sell surplus stock while supporting cash generation and retaining brand equity.”

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