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AIRPORT CITY – MySize, the developer of an apparel measuring solution, has announced the addition of a virtual coins feature to its MySizeID widget, which brands and retailers can integrate to improve product sizing and incentivise consumers to shop sustainably.

The virtual coins will be paid to shoppers using the widget, which calculates a number of coins based on the sustainability benefits of a purchase – such as water savings and waste prevention.

“The virtual coins are a win-win-win for customers, for retailers, and for the environment. Customers get rewarded for doing the shopping they’re already doing and getting a highly accurate fit, retailers get to cut the costs associated with returns and give a better customer experience, all while our planet reaps the benefit of a lower carbon footprint,” said Ronen Luzon, CEO and founder of MySize.   

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