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VANCOUVER – Environmental non-profit Canopy has announced that a cohort of 14 fashion brands and innovators, including luxury label Hugo Boss and retailer Etam, have joined its CanopyStyle and Pack4Good initiatives.  

The signatories commit to protecting ancient and endangered forests while scaling up their use of ‘next generation’ alternatives.

“We are so encouraged and inspired to work with these leading brands and innovators who are doubling down to build supply chains for the 21st century and ensure that the world’s forests remain vibrant,” said Canopy’s executive director, Nicole Rycroft.

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