MANCHESTER – Sustainable solutions provider Sourceful has secured US$12.2 million in funding, which it’ll use to scale its operating model, integrate new features and grow its workforce.
The company, which has previously worked with fashion brands such as Fenton, was backed by Index Ventures amongst others.
“We built Sourceful because we wanted to strike at the root cause,” said Sourceful’s CEO and co-founder Wing Chan. “It’s all very well to ask people to ‘shop responsibly’, but the reality is that consumers only have the choices that businesses offer, and it’s not fair to put the burden on individuals to constantly sacrifice cost and convenience.”
