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LAHORE - Vertical apparel manufacturer Diamond Denim has partnered with traceability solutions provider Haelixa to use its DNA-based technology to promote supply chain transparency.

Haelixa works with brands and manufacturers to provide forensic proof - based on a unique DNA marker - of product origin and authenticity from raw material source to store.

Unlike in paper-based chains of custody or in blockchains, the product information is embedded in the product, addressing not only the need for transparency but also for proof of product origin and sustainability claims.

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