CHELTENHAM – British apparel brand Superdry has partnered with Oxfam in a bid to encourage consumers to donate unwanted items.  

Oxfam, which was hit hard amidst the pandemic due to store closures, will generate revenue through the sale of secondhand stock.

Oxfam chief executive, Danny Sriskandarajah, said: “We’re excited to be partnering with Superdry to help people donate clothes to Oxfam, which will raise vital funds to fight poverty around the world.” 

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