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VANCOUVER – Environmental non-profit Canopy has hailed man-made cellulosic fibre (MMCF) manufacturers Lenzing and Birla Cellulose for establishing timebound targets for producing 100,000 tonnes of their respective ‘alternative’ fibres before 2030.

Indian firm Birla has set itself a 2024 deadline for scaling the production of its Liva Reviva viscose, made from pre-consumer cotton waste, while Austrian outfit Lenzing, which has already reached industrial scale, will have until 2028 to mass produce its Refibra branded fibre, made from pre-consumer scraps and post-consumer garments.

Nicole Rycroft, Canopy’s executive director, commented: “The race to bring next generation materials to market at scale is on. We’re happy that Aditya Birla and Lenzing are committing to produce significant commercial volumes of next generation viscose.” 

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