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BENGALURU – Indian fashion brand Myntra says it has successfully eliminated single-use plastic packaging from its supply chain.

The company established the target in August of 2019 and has worked to adopt ‘sustainable’ alternatives such as recycled paper bags, paper tapes and polybags. 

Amar Nagaram, Myntra’s CEO, told India CSR: “We place strong emphasis on sustainable and responsible business practices and Myntra has been emphatic in its mission of going plastic-free. Packaging offers a visible and tangible indication of our commitment to creating a sustainable ecosystem and moving towards a 100 per cent elimination of single-use plastic is a major step and a significant milestone in the direction of sustainable practices.” 

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