ENGLEWOOD CLIFFS – LG Electronics, a laundry and fabric care specialist, has taken its Second Life campaign on the road and will visit four US states down the country’s east coast in a bid to boost clothing donations.
The journey, which started yesterday in New York, will last until November 14th and includes stop-offs in North Carolina, Georgia and finally Tennessee.
Having already taken the campaign on tour down the US’ west coast and garnered upwards of 5,000lbs of clothing, LG hopes to reach this sum once more and will offer incentives to encourage consumers to donate as much as possible.
