LONDON – Fashion retailer Primark is expanding its clothing take-back initiative to Germany, Austria and Ireland after a successful roll out across the UK.
Launched last summer, the scheme – through which customers can drop off unwanted garments using donation bins – has already accumulated upwards of 23 tonnes of stock, which was then collected, sorted and reused or recycled.
Christiane Wiggers-Voellm, managing director of Primark Germany and Austria, said: “Donating used clothing and thus facilitating their recycling is an important part of our efforts to become a circular and more sustainable company. The extension of our recycling programme means that we can give more clothing a second life and less ends in landfill.”
