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ZURICH - Swiss sportswear brand On has created a new foam material - called CleanCloud - which transforms carbon emissions into soles for running shoes.

The company worked with biochemicals, process and polymer innovators LanzaTech and Borealis on the technology which it says could in future be used in other shoe parts and products.

On, which claims to be the first sportswear company to explore carbon emissions as a primary raw material for shoe bottoms, hopes to use it in all of its footwear eventually.

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