COPENHAGEN – Danish womenswear brand Ganni has signed an agreement with Finnish textile innovator Infinited Fiber Company (IFC) as it looks to leverage its patented, recycled Infinna-branded material in future collections.
An estimated 70 per cent of the cotton Ganni uses is either recycled or organic, and it will look to boost this figure by utilising IFC’s flagship fibre.
“Infinna is an exciting addition to our collections and takes us one step closer to creating more responsible collections. We need more transformative and innovative solutions like this, that increase the value of textile waste instead of the other way around,” said Nicolaj Reffstrup, Ganni’s founder.
