STOCKHOLM - Swedish retailer H&M has launched a circular design tool - the 'Circulator' - as part of its ambition to have all of its products designed for circularity by 2025.
 
The tool aims to not only enable H&M’s own teams to create products fit for a circular economy but also to invite other members of the wider industry to do the same in the long term.
 
The Circulator has been developed with guidance from a broad range of internal and external experts, including Global Change Award winner circular.fashion, and will be piloted in partnership with industry rivals PVH Corp and ASOS.