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LONDON – Fashion rental firm the Hurr Collective has secured £4 million (US$5.4m) in new investment which will be used to support its swift growth in the industry.

Octopus Ventures, which has backed circular solutions providers including Depop to date, led the funding round, alongside D4 Ventures and Ascension.

Victoria Prew, Hurr’s founder and CEO, commented: “We are also delighted to welcome Octopus Ventures, D4, and Ascension on our journey. Their combined expertise in circular and building exceptional customer-focused businesses will be tremendous assets as we work towards our vision of re-inventing ownership.”

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