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UNITED KINGDOM – A YouGov survey, commissioned by the University of Hull, has indicated that consumers are increasingly interested in purchasing secondhand fashion, with young shoppers driving this trend.  

Of a 2,000-strong, nationally representative sample, it was found that a quarter of 18-24-year-olds have bought second hand, or rented clothes for the holiday season, compared to just five per cent of those over 55.  

Professor Dan Parsons, director of the University of Hull’s Energy & Environment Institute, said: “It is encouraging to see that young people are now driving a move towards a new environmentally-conscious and aware society – renting and hiring clothing, and moving to saying ‘no’ to fast fashion is an important step in the right direction.” 

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