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BRANDE – Danish fashion retailer Bestseller has developed a new circular design guide which its designers will use to ensure future collections meet recyclability requirements.

The company is also making the resource publicly available, as it wants to support the industry’s joint push for sustainability and circularity.

“We are absolutely convinced that designing for circularity will be a very central part of the fashion industry's sustainable future,” commented Emma Bach Nørbæk, a project specialist in Bestseller's Fashion FWD Lab and a co-creator of the new guide.

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