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NEW YORK – Luxury brand Coach and its parent company Tapestry Inc have joined the Savory Institute’s Land to Market programme, as it looks to source materials from regenerative land.  

The programme has a network of farmers, ranchers and other raw material producers who use Ecological Outcome Verification (EOV) – a scientific protocol which determines whether farmland is in a state of regeneration or degeneration – to ensure their product is grown in ways that have a lesser environmental impact than conventional practices.  

Todd Kahn, CEO and brand president of Coach, said:We are committed to further reducing our environmental impacts by continuing to engage with our supply chain, and increasing renewable energy, environmentally preferred materials, and traceability.”

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