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LONDON – UK waste recycling charity WRAP has teamed up with non-profit social enterprise Behaviour Change to raise awareness amongst consumers of the environmental impacts associated with the products they buy.

The pair deem their skillsets complementary to one another, and therefore see benefits in scaling their work to influence consumer decisions both through existing campaigns and new interventions.

“Changing behaviour at scale can generate huge benefits and together Behaviour Change and WRAP will drive forward change through the businesses and governments we work with – here and around the world – and through our work with the public,” noted Marcus Gover, WRAP’s chief executive.

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