GENEVA/HAMBURG – The Aid by Trade Foundation (AbTF) – which manages the Cotton Made in Africa (CMiA) initiative – and Better Cotton have announced that they’re establishing a “new form of collaboration”.
The pair, which entered a strategic partnership in 2012 to support the growth of ‘sustainable’ growing practices in the sector, say they’ll end their current agreement, meaning the sale of CMiA-verified cotton as Better Cotton will be discontinued later this year.
Lena Staafgard, chief operating officer at Better Cotton, said: “Now is the time to re-imagine how we can use our individual strengths to create even more impact together. We look forward to this new form of collaboration moving forward.”