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GLOBAL – A group of textile innovators have teamed up to launch the Fibral Material Alliance, a coalition which will promote ‘sustainable’ alternative materials made from plant-based fibres and waste feedstocks. 

Ananas Anam – the company behind Pinatex – Bananatex, Circular Systems and Regenerate Fashion are the organisation’s founding members, but invite likeminded stakeholders to support its cause by becoming members.  

“Fibral provides a strong, aligned voice to these innovations. These innovations are increasing in demand as they are a real, tangible alternative solution to a product market dominated by synthetic and animal materials,” the coalition says.

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