With ecommerce marketplaces proving the scalability of the secondhand fashion space, resale tech specialists are now extending the appeal to brands and retailers. Although many in the industry have watched from the side-lines amidst the rise of the pre-owned apparel market, the more proactive players are already carving out new ways to capitalise on this fertile landscape in order to secure new sales beyond the first customer.
These companies are using different approaches to engage with the proposition, supported by resale service partners which focus on making recommerce easy and attractive for buyers and sellers. The brand-led resale landscape is evolving fast courtesy mergers and acquisitions, partnerships, and investments. Here we look at how fashion brands are plugging resale into the customer journey online.
Already have an account? Log In
Recommended
Most Popular
Latest Magazine
Features
Why China’s new wastewater standard is only one part of a broader shift spanning environmental law
As Brussels switches on its product passport registry, fashion’s supply chain data gaps threaten a bumpy rollout
As green claims face closer regulatory scrutiny liability no longer sits solely with the brands
News
Preview of our Textile Standards & Legislation Guide
China’s strengthened rules make officials personally accountable for serious environmental damage
New process to strip reactive dyes from cotton could benefit textile-to-textile recycling
Opinion
European factory closures show costs, geography and demand decide which materials survive
Other publications from MCL News & Media
