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SAN FRANCISCO - New Zealand-American footwear brand Allbirds has partnered with circular solutions provider Trove to launch a new resale platform for footwear, called ReRun. 

With Trove managing the service’s logistics, Allbirds will encourage shoppers to return unwanted items in exchange for US$20 in store credit.

“By launching our trade-in programme, we will enable our customers to play an integral role in extending the life of our shoes. We always seek partners who share our commitment to sustainability, and we’re thrilled to work with Trove on our first recommerce initiative,” commented Allbirds’ head of sustainability, Hana Kajimura.

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