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AMSTERDAM - A new project has been launched to 'validate and scale' technologies that can transform agricultural waste into sustainable textile fibres with the support of leading brands and retailers including Adidas and Bestseller.

The 'Untapped Agricultural Waste Project’ has been launched by the Fashion for Good initiative and is also being backed by UK footwear brand Vivobarefoot and Indian viscose giant Birla Cellulose, with catalytic funding from the Laudes Foundation.

The 18-month project will work with six fibre innovators to assess the technical feasibility of natural fibres created from agricultural waste including rice husks, hemp, wheat straw, banana and pineapple leaves.

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