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SEATTLE - Online retail giant Amazon has launched a new brand - Amazon Aware - to help its customers more easily shop for 'more sustainable' products including men's and women's apparel.

Amazon says that products carrying the Aware label will be certified as carbon neutral and made from materials such as recycled polyester and organic cotton.

The retailer says Amazon Aware will focus on everyday essentials which will carry the appropriate third party certifications which feature in its Climate Pledge Friendly programme.

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