SAN FRANCISCO – US fashion brand Cuyana has become the latest company to establish a resale service in a bid to capitalise on growing consumer interest in secondhand apparel.
The firm’s Revive offering has been established in collaboration with resale technology start-up Archive, which gives brand partners access to its existing infrastructure.
Using Revive, consumers can buy, sell and donate unwanted garments through a plug-in integrated within Cuyana’s online shop.
