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STOCKHOLM – Swedish fashion giant H&M is to expand its collaboration with blockchain specialist TextileGenesis, with the view to tracing more than 200 million items by the end of the year.

H&M has worked with TextileGenesis to trial its solution, through which product-specific data is uploaded to the blockchain – an immutable ledger – establishing oversight of its journey through the supply chain.

The retailer has said it’ll start by tracing garments made using man-made cellulosic fibres and recycled polyester and will aim to increase the ratio of items in its portfolio that are mapped over the coming years.

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