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LONDON - French Connection becomes the first major uk fashion brand to launch its own in-house clothing rental service in partnership with rental-as-a-service platform Zoa Rental.

Unlike other brands’ rental services, French Connection Rental will allow customers to rent individual pieces from its current collection without taking out a subscription.

Zoa Rental, the sister company to clothing rental platform Hirestreet, provides the technology and integrated operations behind the French Connection Rental website.

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