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STEPHANSKIRCHEN – Swedish-German fashion brand Marc O'Polo has teamed up with blockchain specialist Retraced to gain greater insight into its supply chain.  

Retraced’s cloud-connected technology can track the movement of a fibre from its source to the customer, validating its authenticity while affording companies the opportunity to more closely collaborate with others in the value chain.   

“The project aims to show how deep supply chain transparency is made possible in a scalable way through efficient data exchange between brand and suppliers,” said Lukas Pünder, CEO and co-founder of Retraced.

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