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GENEVA – The Aura Blockchain Consortium (AB Consortium), founded by luxury group LVMH, alongside the Prada Group and a number of other high-profile brands from various business segments, is joining the Sustainable Markets Initiative Fashion Task Force (SMI), which is a private-sector coalition aimed at accelerating the transition towards a more sustainable future in the global fashion, textile and apparel sector.

The partnership aims to leverage AB Consortium’s technology to help members of the Sustainable Markets Initiative Fashion Task Force achieve their sustainability goals and enhance traceability.

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