LONDON – Childrenswear rental company Bundlee has partnered with fellow British brand Vivobarefoot to expand its services into footwear.
Britons are said to purchase upwards of 80 million pairs of shoes each year for children, many of which – if not handed down – will be sent to landfill.
Eve Kekeh, Bundlee’s founder, said: “Bundlee’s community is growing exponentially, so it felt like a great time to launch this new category, and with Vivobarefoot’s commitment to circularity and care for children’s feet, [they] felt like the perfect partner’.”
