AMSTERDAM - The Sustainable Apparel Coalition (SAC) is suspending globally the use of sustainability data from the Higg Materials Sustainability Index (Higg MSI) on consumer-facing product labels after consumer watchdogs declared it illegal in Norway.
The Norwegian Consumer Authority (NCA) last week concluded that apparel brand Norrøna's use of Higg MSI data to make claims about an organic cotton t-shirt was "likely to be false and untruthful" and therefore in breach of Norway's Marketing Control Act.
Amina Razvi, CEO of the SAC which owns the Higg Index tools, has now issued a statement following the decision by the NCA which also said it believed the use of Higg data for consumer-facing product labels could be illegal across the European Union (EU).
