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CHRISTCHURCH – The New Zealand Merino Company’s (NZM) regenerative wool platform, ZQRX, has announced a partnership with the Savory Institute’s Land to Market programme in a bid to further support the former’s network of wool growers.  

The Land to Market programme convenes farmers, ranchers and other raw material producers who use Ecological Outcome Verification (EOV) – a scientific protocol which determines whether farmland is in a state of regeneration or degeneration – to ensure their product is grown in ways that have a lesser environmental impact than conventional practices. 

Those enrolled in ZQRX’s platform, which produce wool across more than 3.7 million acres of land, will now benefit from this approach and gain training on how to improve the sustainability credentials of their yields.

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