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LONDON - British luxury fashion platform Farfetch and sustainability ratings firm Good On You have linked up to launch a new hub to help brands reduce their environmental and social impact.

The Good Measures hub gives fashion brands a comprehensive view of their current sustainability rating and provides customised guidance on key actions that they could take to improve performance.

Farfetch has been working with Good On You to identify brands for its 'Conscious' collection since 2019. Good On You assesses brands in three key areas – people, planet and animals - and provides a rating on a five-point scale.

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