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MENTOR – Circular fashion brand The R Collective has partnered with materials science company Avery Dennison to adopt its digital product labelling technology and its plastic-free garment bags.

The R Collective has placed onus on optimising the sustainability credentials of its new Revival collection by using deadstock fabrics, thus reducing the associated energy, water and carbon emissions of production.

Christina Dean, founder and CEO of the fashion firm, said: “Avery Dennison’s innovative plastic-free garment bag has enabled us to actively reduce waste via our packaging. We’ve enjoyed working closely with the team to ensure that our brand story is told every step of the way through the digital labels and digital packaging solutions.”

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