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BERLIN – Fashion retailer Zalando has outlined its intent to eradicate mulesed wool from within its own brand products by 2023, and has signed animal rights organisation Four Paws’ ‘brand letter of intent’ as it backs efforts to outlaw the controversial practice within Australia. 

Zalando joins Adidas, Primark, Marks and Spencer, Hugo Boss and H&M in backing the letter, which calls for a 2030 ban on mulesing – a procedure during which wool-bearing strips of skin are removed from the sheep’s breech to prevent infection.

“We have been campaigning against mulesing for many years and are seeing massive inroads with fashion brands across the world and today is another step forward in eradicating the outdated and extremely painful mulesing practice,” said Emily Wilson, head of campaigns at Four Paws UK.  

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