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NEW YORK – The Eileen Fisher Foundation, the fashion brand’s charitable arm, has launched a new platform called ‘Hey Fashion’ in a bid to simplify the complex topic of textile waste and promote the benefits of circularity.

Developed alongside technology company Pentatonic, the online resource amasses information regarding all aspects of a garment’s lifecycle and curates information and action plans specific to sorting and recycling technologies, product design, and ‘sustainable’ materials and practices.

Johann Boedecker, founder and CEO of Pentatonic, said: “Hey Fashion is brought to you by individuals who have been implementing solutions in the last decade; it is built in collaboration with many dozens of contributors who build the technologies, solutions and infrastructure for net-zero fashion every day.” 

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