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STOCKHOLM - H&M-owned brand Monki has become the latest to launch a circular denim collection as part of the Ellen MacArthur Foundation’s Jeans Redesign project.

Signatories to the project – which also include the likes of Levi’s and Tommy Hilfiger – pledge to work by strict guidelines on garment durability, material health, recyclability and traceability.

H&M becomes the seventh signatory to produce a collection, following in the footsteps of Primark, Crystal Group, Tommy Hilfiger, Frame, American Eagle Outfitters and Marks & Spencer.

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