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BRIGHTON – British fashion brand Jigsaw has partnered with circular solutions provider My Wardrobe HQ to launch new resale, subscription and resale services.

Going forward, consumers will have the option to take items home on a day-by-day basis, buy into a swap-in-swap-out scheme for a set fee, and return unwanted items to earn vouchers at Jigsaw stores.

Beth Butterwick, CEO of Jigsaw, said in a statement: “Our exciting partnership launch with My Wardrobe HQ not only allows new customers to discover the beauty of Jigsaw via a rental and subscription model, but with the secondary market growing 11 times faster than the primary, it feels commercially sensible to explore re-commerce; this is how customers want to shop.”

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