CALIFORNIA – Luxury fashion retailer Fwrd has launched a new buy-back and resale initiative in a bid to promote circularity and extend the lifecycle of high-end items.
Available exclusively in the US for now, the service will first facilitate transactions relating to premium handbags – from the likes of Saint Laurent, Bottega and Loewe – before it ventures into apparel.
Michael Mente, co-CEO of the Revolve Group, Fwrd’s parent company, said: “With Fwrd Buy-back, we are expanding the Fwrd segment of our business as a destination for the best in established and emerging luxury brands from start to finish.”
