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LONDON – Rental fashion firm Hurr Collective has become the first of its kind to earn B Corp certification.

B Corporations, of which there are more than 4,500 globally, are subjected to rigorous assessments which measure efforts across five impact areas: governance, workers, customers, community and environment.     

“Since our very inception we've dreamt of achieving B Corp status and worked hard to ensure Hurr meets its requirements in order to make it possible,” said company founder Victoria Prew, in a statement.

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