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LONDON – Circular solutions provider Save Your Wardrobe has secured £2.5 million (US$3m) in seed funding, which it’ll use to bolster its technology platform and expand within Europe.

The British firm not only connects consumers with local repair and alterations services, but it facilitates the end-of-life laundering and upcycling of clothing to promote product longevity and the circular economy.  

Hasna Kourda, Save Your Wardrobe’s chief executive, commented: “Technology is at the forefront of our business and this investment allows us to really deliver on our mission to be pioneers in the circular fashion movement, with the most innovative technology to eradicate throw away culture.”  

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