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LONDON – The UK’s Competition and Markets Authority (CMA) has announced that it’s to investigate sustainability claims made by ASOS, Boohoo and George at ASDA due to concerns it has regarding how the trio market certain products and ranges.  

The CMA will determine whether statements and language used by the retailers “create the impression that clothing collections are more environmentally sustainable than they actually are”.

Sarah Cardell, the authority’s interim chief executive, said: “We’ll be scrutinising green claims from ASOS, Boohoo and George at Asda to see if they stack up. Should we find these companies are using misleading eco claims, we won’t hesitate to take enforcement action – through the courts if necessary.”

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