PAIMOIO – Fashion brand Marimekko is to launch a marketplace for pre-owned apparel in its native Finland later this month.
Set to go live on August 25th, Marimekko Pre-Loved will facilitate peer-to-peer sales as well as those from independent business-to-consumer vendors which stock its past ranges.
“Marimekko Pre-Loved is a concrete example of our timeless design as it will enable our community to find pre-owned treasures, offering a new conscious and convenient alternative to bring joy to people’s everyday life through colours and prints,” said Suvi-Elina Enqvist, the firm’s head of innovation works.
