BRANDE – Ahead of Copenhagen Fashion Week (CFW), which gets underway from August 9th, Danish retailer Bestseller has announced that it will showcase garments produced by designers across its brand portfolio, who’ve partaken in an internal circular design challenge since January.
Employees across the group’s portfolio of brands, which includes Jack & Jones and Noisy May, were tasked with producing styles in line with Bestseller’s own Circular Design Guide, which it launched in January.
“Bestseller's brands have worked hard and dedicated to get ready for this competition, which is not primarily about finding a winner, but – and most importantly – about learning lots about designing for circularity in future collections,” said Camilla Skjønning Jørgensen, Bestseller's innovation manager.
