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HELSTON – British childrenswear brand Frugi has teamed up with the Cotton Lives On programme and will donate unsalvageable cotton clothing to the initiative for use in the manufacture of roll mats and mattresses.  

The programme, developed by industry body Cotton Incorporated, works with a number of companies which supply cotton-based goods that are ultimately downcycled into products that can be given to the homeless. 

Sarah Clark, CEO of the Frugi Group, commented: “Our participation in the Cotton Lives On programme is another strong step for Frugi to become fully circular. Frugi believes in the power of cotton, demonstrated through our use of organic cotton, and this programme embodies the importance of keeping these valuable fibres in circulation, and in doing so, protecting the planet we play on.” 

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