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SANTA BARBARA – Circular solutions provider Beni has launched a Chrome browser extension in a bid to make secondhand clothes shopping more accessible.

With the plug-in, consumers that have identified an item they like online will be directed to products on leading resale marketplaces that are similar, if not the same.  

“Our goal is to make resale just as easy and convenient as buying new,” said Sarah Pinner, CEO and co-founder of Beni.  

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