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SAN FRANCISCO – Luxury fashion brand Jimmy Choo has partnered with secondhand fashion marketplace The RealReal to promote product resale.

The partnership will enable Jimmy Choo customers to list their unwanted garments for purchase with either the brand itself or The RealReal, subject to authenticity checks.

Hannah Colman, the fashion firm’s chief executive, commented: “Our partnership with The RealReal reinforces our commitment to the circular economy in addition to our established repair service. The partnership allows us to champion resale by offering our clients an opportunity to give their luxury items a second life.”

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